Publish Date: June 3, 2021
Introduction To Online Digital Business Marketing
In the early days of the internet, the first websites were known as “billboard site.” They displayed static pages, often with relatively dry and straightforward sales copy about the company, its products, and its services.
At that point, businesses just wanted to establish a web presence with their sites and to provide product information online-not to turn a profit directly from the site. Interesting how much marketing has guided us, but slowly changed over time!
Today, websites are increasingly morphing from pretty pictures and repositories of product information into something much more valuable.
Business-building assets that not only support branding and feed prospects’ informational needs, but also build a relationship with customers and function as highly profitable cash-flow machines.
Digital assets that generate more inquiries, leads, prospects, customers, orders, and sales directly from the site.
In short, web marketing is evolving from a cost center into a profit center – which is good news for you!
The series of upcoming articles to come, will show you how to make that transition, converting your website from pretty pictures on a static page into a powerful ancillary (or even primary) revenue producer for your business – one that can make you and your online business a lot of money.
Are Your Websites Successful?
If your websites are already making money, I’ll show you how to take them to the next level so they generate even more revenues – potentially much more.
That’s possible because websites have transformed from a general advertising medium into a direct – response channel. And when you’re doing direct response, no matter how well your marketing is performing, you can almost always do better.
If you want your websites to produce more immediate results for your existing brick-and-mortar store, or other traditional business, I’ll show you how to upgrade your digital marketing with online business models.
Calls to action, lead magnets, inquiry generators, traffic drivers, and other tools are very important.
These tools that will multiply the return on investment (ROI) from your website and related web marketing as never before – mainly by adapting proven direct-response marketing methods to your web activities.
Why do I say your business’s digital marketing should embrace direct response? Here are ‘three quick examples’ to give you a taste of what I mean, with more examples coming.
- You send an email inviting prospects to download a free white paper. They click on a link, go to a landing page, fill in their information, click Submit, and get the free white paper – and you have captured a name, email address, and sales lead to follow up and convert to a customer. That’s classic lead-generating direct marketing – not branding or image advertising.
- You put together a webinar. You send out emails driving prospects to a registration page, and people register. Your audience hears your message, and you make special offers to them during and after the event email follow-up. This is typical direct-response seminar marketing, only electronic instead of with a newspaper ad or mailed paper brochure.
- You run online ads in various e newsletters and banners on websites. You also rent e lists and send those prospects email marketing messages. In response, people click to a web page promoting a product, part, or other item. A percentage of visitors go to your shopping cart, and pay with credit card or PayPal. You make direct sales – what we in the pre-digital age called “mail order marketing” – or one-step direct marketing.
With direct responses as your driving force and primary objective, your websites can do better.
A lot better. That means more traffic, conversions, leads, customers, orders, sales, and profits. By combining proven-response methods with technological capabilities inherent in all your digital marketing – websites, landing pages, online ads, email marketing, social media, blogs, and more – you can take your business to the next level.
Be your company’s marketing hero. Help your business make more money than ever before. And in doing so, see your own compensation, income, and wealth rise to unprecedented levels.
Stay Ahead Of The Pack
On the off chance that your business does not even have a website, my articles will give you, the up and coming entrepreneur, an opportunity to launch your site on the right track.
Wisely choose the right online business model from the get-go, and you’ll be light years ahead of competitors who haven’t got a clue about how to monetize their sites.
And yes, you do need a website, whether you are an industrial distributor or a neighborhood thrift shop.
In the internet age, your organization’s digital presence is paramount to success.
According to a survey from Enterprise Innovation, 86% of respondents look to the internet first when searching for information or recommendations.
I have been in marketing since the late 1970s.
Like many of those in my generation, I have profitably adapted our proven direct-marketing and -selling techniques websites to websites and other digital marketing channels, including email, online ads, landing pages, content marketing, and even social media.
Over time, as my articles progress, I’ll be sharing with you tested direct-responses methods that can increase your online revenues 50%, 100%, even 200% or more. How much more?
With direct response, the sky is the limit. So get ready for the ride of your life as you make your internet sales soar to the stratosphere. I do have a favor to ask.
If you have found a digital marketing medium or technique that works like ‘like gangbusters’ for you, please let me know so I can share it with my readers.
With so many things happening online today, you don’t know who the hell to trust! I clearly understand if you don’t trust me either.
But I stake my reputation on what I’ve learned throughout the years and the people I’ve helped. As I’ve stated throughout this article, digital affiliate marketing is the way for the average entrepreneur to earn a nice living.
Many people don’t give it a chance to work!
They join a program and if they’re not earning in the next 2 – 3 months, they drop out!
They just plain old give up too soon!
This is bad business practice! Rome wasn’t built in a day; neither is your digital online business. You MUST stay in, continue to ‘tweak’ your website as you go along each day, and let things develop. But check this out!
Through careful research I’ve found a great company where the beginning marketer can build their first website for Free! No credit card required!