Published Date: July 11, 2021
It’s Not Enough Just To Have A Website
(People Have To Be Able To Find It And Not Just A Few)
To be successful as an online marketer, you need hundreds of people visiting your site every single day. We’re talking about website traffic. How driving website traffic is important regarding marketing and something that you should fully concentrate on. How else are others going to know what you do? You may have that product or service that they’re looking for.
Web traffic is a quantifiable term, determined by the number of visitors to your site and the number of pages they visit while there.
But generating traffic isn’t the only goal of an online marketing strategy; you website also has to demonstrate a high conversion rate. Making money is ‘the name of the game, right?’
The conversion rate is the percentage of users, sign up for your e newsletter, register for a webinar, or make a purchase.
Online marketing success, then, is all about doing two things: generating traffic and converting visitors into buyers.
This article presents online marketing strategies you can use to drive traffic to your website, blog, landing pages, and order pages.
The 7 Basic Types Of Traffic Drivers
Most promotions designed to drive web traffic, fall into one of these seven categories:
- Direct. Traffic that comes from people typing your URL into a browser.
- Organic. Traffic from people finding you though a search engine.
- Referral. Traffic from people clicking on a link on another website.
- Paid. Traffic coming from PPC or other paid advertisements.
- Email. Traffic coming from a link within an email you sent.
- Social. Traffic coming from a social media platform.
- Other. Traffic coming from unknown sources.
Another thing to consider when developing your online marketing plan is the amazing impact of mobile devices on internet marketing.
Targeting your audience is ‘key’!
According to the Global Web Index, we’ve surpassed the mobile tipping point: as of 2016, some 87 percent of internet users now have a smartphone ( a fact which is fast reinventing the connection between companies and there customers).
For this reason, always look at how you can drive traffic on mobile platforms. Your overriding goal is to increase the volume of any one traffic source while maintaining constant traffic from other channels. Never depend on only one or two channels.
Our friend Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.” With that in mind, let’s dig into the first way to drive traffic to your site: affiliate marketing.
This part of my article isn’t just about becoming an Amazon Associate or Click bank affiliate and using that status to drive traffic to your independently owned website.
It’s also about starting your own affiliate program, where you partner up with people who will promote your product or service – generating revenue for both of you and building your email list in the process.
Here’s how it works. You give your personalized affiliate links to select products, which they will use either on their website or in email marketing message. In return, you’ll provide the affiliate with a percentage of the profits that you make on the sales they help to create via their promotional efforts.
It’s really a win-win situation: you’re not only making money from your affiliate’s work, but also you’re getting lots of web traffic (and-if your offer is compelling – lots of new subscribers) from their referrals.
How exactly do you go about finding an affiliate and convincing them to promote your product? All you need to do is set up a page on your website that explains the benefits of promoting your product.
In addition to detailing what’s in it for them financially (how big of a cut they will get from each sale), you’ll also explain how they’ll benefit from being associated with your brand. Include a sign-up form to make it simple for them to contact you.
Web banner advertising has been around since 1994 – almost as long as the internet itself. One of the first banner ads linked directly to an AT&T promotional page. It had just ten words: “Have you ever clicked your mouse right here? You will.”
Today, you can create a banner advertising campaign with the best networking program on the internet. And just like everything else in the digital age, banner advertising has evolved: now you can also create ads using social media sites like Facebook Banners, Instagram Sponsored Ads, and Snapchat.
There are two types of banner ads: static and animated. The static banner ad is an image similar to a small print ad, but in the digital world, it leads (with the click of a mouse) to a website or landing page. As you’d expect, the animated banner ad attracts prospects through eye-catching motion.
First, more than 25 percent of U.S. internet users now block online ads – and the number of ad blockers is expected to grow by another 24 percent in the next year.
The second issue plaguing advertising: across all ad formats and placements, the click through rate is low – less than 1 percent, according to one source.
Today, only 26 percent of users click on banner ads. Yet, you can still achieve a positive ROI (Return On Investment) with a well-designed and written banner. Look at the standard banner dimensions above. So the use of banner ads isn’t all bad!
Email marketing involves sending commercial messages, typically to a list of people who have given you permission to send email messages (‘opted in’). Just a few years ago, the average ROI for email campaigns was 4,300 percent. (That fact alone should inspire you to focus attention on email marketing).
As if that’s not reason enough, here’s another fact about the power of personalization: the average open rate for emails with a personalized message was 18.8 percent, as compared to 13.1 percent without any personalization, in 2016.
Before you get started with emails, you need to find the best email service provider (ESP) for your needs. There are lots of ESP’s to chose from;some are free-based, like AWeber and Constant Contact, while others, like MailChimp, are ‘free to use’ if your subscription base is small.
Once you select an email provider, you’ll put things in place to begin building an opt-in list of interested individuals. Because the average online spending of a repeat customer is twice that of new customers, you’ll want to focus a lot of attention on the email channel to stay in touch with existing customers.
The goal of email marketing is to convert an interested customer into a paying customer by driving traffic to sales pages. You can increase click through and conversion rates by making sure the email and the sales page it hyperlinks to are promoting the same offer.
Always remember, that you don’t have to give up your current job to run an affiliate marketing program. In fact, there are over 1,814,000 Affiliate Marketing work from home jobs. (Of course, some are better than others). You always should look for one with a ‘higher’ payout.’ But most importantly, make sure they’re ‘on the legit’ and have a ‘staying power’ (longevity in the marketing world).
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